Sankalp Identity

Sankalp Identity

Brand Logo

Logo is valuable way for our supporters to connect with SANKALP. Logo of SANKALP is very important aspect and is derived from our program name. Our idea is to create such association that when people see the logo; they should immediately know that it’s the logo of SANKALP.


SANKALP’s tagline communicates descriptive or persuasive information about us. We at SANKALP intended to get psychosocial support element with our tagline. We ensured that SANKALP tagline is as clear and concise as possible.


We want to express more than just a program name and logo, and hence we considered putting an additional image for SANKALP as SANKALP character. We intend to use SANKALP character to connect our supporters with our cause. SANKALP character is a fictional character which helps us to communicate key SANKALP benefits. This character is an unknown, helpless child with darkness around him/her. This SANKALP character is attention getting and quite useful for creating awareness because it connects the viewer with something this character requires.

Sankalp Poster

The cohesiveness of the SANKALP identity depends on the extent to which the SANKALP identity elements are consistent. For ensuring this, we have designed our poster and is standard.

Sankalp Slogan/Signature Line

The SANKALP slogan is the motivating reason to engage. We encourage volunteers and supporter for spreading the message among their friends, family and colleagues. SANKALP also uses signature line as a very powerful tool. We encourage volunteers/supporters to add SANKALP message with their signature.

SMALL inputs, BIG changes.
Make a difference with Sankalp Ek Prayas.
Help to build lives with Sankalp Ek Prayas.
It takes so LITTLE to help CHANGE lives.
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Give a smile. Give a future. ……………..with Sankalp Ek Prayas.
Giving back to society can be a beautiful experience.
Be a part of this experience with Sankalp Ek Prayas.
Experience a sense of fulfillment by doing your bit for the underprivileged with Sankalp Ek Prayas.