It goes without saying that the media fraternity is a very important institution in the development of the underprivileged community of the country. The media today encompasses essentially every component of the society. Most importantly, media brings awareness to the people. That awareness triggers thinking. And only when the privileged ones think seriously about their role play in development of the deprived, l they will participate in it. SANKALP intends and request media fraternity to extend support to our initiative. Without their advocacy it would be very difficult for SANKALP to reach out to all those needy and deserving children through its welfare initiatives.